The gift of giving.
Koala Kindness is a non profit organisation allowing people to purchase plush koala toys with all proceeds going to charities supporting koala rehabilitation from the Australian Bushfire Crisis in the beginning of 2020.
I was contacted to create a logo and branding for the company. After researching other competitors I found that the designs were always so bland and neutral. So I decided to go the complete opposite. I wanted to make it bright and fun, some light to the recent devastation. The colour pallet pulled from Australian flora and eucalyptus family.
Reflecting true Aussie beauty.